Better Business Bureau — "Shedding Light"

 
 

Early in 2017 I was approached by producer Jessica Mockett to write a national spot for the Better Business Bureau. They were looking for a friendly, trustworthy narrator character to help people better understand the BBB and their mission. One of their logos is a torch, so I thought it would be cool to have this narrator walk through scenes where the BBB makes things easier and literally turn the light on, making the scene brighter and giving customers the help they need. I think the commercial turned out pretty well.